What you are about to read, should you decide to read it, is all true to the best of my recollection. I have had a long, strange, journey through the video game industry. I have hundreds of stories, this is just one of them.
It’s for breakfast now.
It’s interesting to see all the news about Nintendo recently and the expected fiscal loss posting. “First time in 30 years…” “Lower than expected interest in the 3Ds.” “20 billion yen.”, etc etc. I really only have one question: “Is anyone really that surprised?”
Ok, let me preface this with a few things.
- I am not a financial professional. I don’t analyze trends, stocks, or earning strategies.
- I am not a corporate business strategist. I understand the complexities of running a business, but I am by no means familiar with the intricacies of running a massive, multinational, corporation.
- I have worked for and with Nintendo in the past (2002-2007). In fact, I did through one of their darkest hours, the end of the GameCube lifecycle, in what was essentially “the trenches”, Marketing and Promotions. I was also there for one of the truly brightest moments, the launch of the Wii.
- Yes, I’ve met Reggie Fils-Amie. I sat across from him at a marketing meeting in New York City in 2004 and told him we should probably forget Geist ever existed and focus on Resident Evil 4 and Metroid Prime 2 for that particular holiday season. I’m not saying it affected anything either way, but we all know how that turned out.
In any case, all I present here is my experience with Nintendo, the frustration that came with working for them, especially as a fan of the company and their products, the insight it gave me to the insane swing-set-riding-a-roller-coaster that the company exists on, and why it should surprise no one that they’re on the big downswing yet again.